Today

Close the ARR gap.

Every agent must create a measurable path from signal to action to ARR.

Mosaic Mission Control

The business starts with the database, paid buyers, active subscribers, and the daily work queue.

Live source-backed
Total database-

Goal: 10,000 people

Never purchased-

Warm leads to convert first

Paid buyers-

Purchase rate loading

Active subscribers-

Subscriber rate loading

Customers needed-

To hit $600k run-rate

Work ready-

- warm · - partners

Sales / Marketing / Advertising Playbook

Source-of-truth Drive doc: 20 gross subs/week, 15 net subs/week, 100-125 partner DMs, 8-12 ads, 3 segmented email campaigns, Stripe cleanup, and weekly scoreboard.

Open playbook

Agent Force: Work Getting Done

These agents do not exist to look smart. They create lists, messages, campaigns, partner plays, and close paths you can work immediately.

Loading outputs
Warm Lead Closer-

Never-purchased people staged with first-touch, follow-up, objection, and close scripts.

Klaviyo
Buyer Bridge Agent-

One-time buyers get membership bridge messages and close asks based on purchase history.

Shopify
Partner Hunter-

Named profiles plus qualification slots with DM, follow-up, objection, and code-close paths.

Partners
Ads Builder12-18

Weekly creative tests for database growth, retargeting, and subscription conversion.

Ads
Email Campaign Builder5

Klaviyo/Migma pushes for warm leads, buyers, recovery, winback, and urgency.

Email
Blog Writer Agent3

Internet research into Mosaic-voice blog briefs and drafts with source links and compliance guardrails.

Content
Newsletter Writer AgentWeekly

Klaviyo-ready weekly email built from current mushroom research, stories, and Mosaic voice rules.

Newsletter
Daily Close Desk-

The 7am call-down list: pick the top row, stage the message, copy, send, move on.

Today
L30D revenue run-rate Loading revenue

Collected revenue x 12, not ARR

2026 run-rate gap Loading revenue

To reach $600k run-rate by Dec 31, 2026

Weekly lift required Loading revenue

Run-rate lift per week

Agent revenue confirmed $0

Logged from subscribed/saved outcomes

Capacity used Loading Recharge

Direct Recharge active subscription count

This Week's Growth Targets

Refresh live sources to calculate weekly targets.

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Net new subs-

Gross target loading

New MRR-

Required this week

Warm contacts-

Existing non-paid customers

Lifecycle campaigns-

Buyer, intent, save, call, winback

Micro-influencer DMs-

Qualify profiles first

Partners live-

Affiliate/code-ready

Ads to launch-

Creative tests

Ad spend-

Do not scale without CAC proof

Weekly Agent Machine

Human direction, AI-driven busy work, human closing. The dashboard is only the instrument cluster.

Needs revenue proof
2026 target $600k floor

$800k stretch target tracked against live run-rate.

This week's gap Loading

Stretch gap loading

Subscriber math Loading

Gross wins/saves target loading

Brutal truth No proof yet

If actions are not logged to revenue, the business is guessing.

10 / 80 / 10 operating formula
10% human

Set the weekly target, approve the offer, decide the focus, and call out what is not working.

80% AI

Pull source records, build queues, draft messages, summarize gaps, prioritize work, and remove busy work.

10% human

Send trust-sensitive messages, handle replies, book calls, close partners, and make final judgment calls.

Blake sales lane
Today

Open Today and work the revenue queue.

Daily

Recover payments, work HubSpot follow-ups, convert one-time buyers, qualify partners, and log every outcome.

Weekly

40 partner DMs, 12 replies, 4 partner calls, 2 live partners.

Partner growth lane
Ads

Launch 12-18 ads with spend guardrails and subscription attribution.

Email

Run 5 Klaviyo/Migma.ai campaign pushes to existing non-paid customers and warm leads.

Lockstep

Ads and email create demand; sales converts replies, calls, partners, saves, and warm buyer follow-up.

Agent machine contract
AI queues

Records to contact, partner slots to qualify, campaign pushes, draft messages, source gaps, and daily priority order.

Humans close

Relationship judgment, partner fit, high-trust replies, calls, offer changes, ad approvals, and final revenue decisions.

Proof

Nothing counts unless it is logged as sent, replied, booked, subscribed, saved, dismissed, or tied to a source record.

Meeting agenda
1. Truth

What did revenue, subscribers, failed payments, buyers, email, ads, and partner work actually do?

2. Gap

Are we on pace for the $600k floor and $800k stretch? If not, what gets cut or doubled?

3. Focus

Blake leaves with a sales queue. Partner leaves with ads/email pushes. Both return with logged outcomes.

What happens now

Open Today. Start with the first source-backed record. Send, log, and move to the next one. Revenue does not improve from thinking about the system; it improves from worked records.

Board readout

Mosaic needs a revenue operating system, not generic agent theater. Every number on this page must come from a named system of record or be clearly labeled as a goal, search task, or pending qualification.

ARR target dateDec 31, 2026
ARR required$600k
2027 ambition$2M ARR
Inventory ceiling1,600 subs/mo
Agent proof$0 revenue
Next decisionSend queue

Board risks to manage weekly

RevenueThe weekly pace uses collected revenue run-rate until ARR is reconciled and board-valid.
FocusAny agent without a customer list, message, owner, and attribution should be removed.
DataRecharge must become the source of truth for active ARR, churn, saves, and upgrades.
TruthNo estimated ARR, fake prospects, or inferred outcomes count as real until tied to source records.
Recharge live Awaiting sync

ARR, active subs, churn, failed payments

Shopify live Awaiting sync

Orders, customers, buyer conversion pools

Klaviyo live Awaiting sync

Profiles, intent, flow routing

HubSpot live Awaiting sync

Contacts, tasks, call recovery

Revenue actions

Sorted by source-backed priority and urgency.

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